As plane journeys are starting to get increasingly more entertaining with Wi-Fi onboard, Harlem Shakes, and cellphone service, British Airways is taking things a step further. On a transatlantic flight from San Francisco to London, the airline plans to invite 100 innovators to an 11-hour "UnGrounded" hackathon. A number of high-profile founders, CEOs, and venture capitalists will all participate, with the aim of collaborating to create some solutions to global problems.
As plane journeys are starting to get increasingly more entertaining with Wi-Fi onboard, Harlem Shakes, and cellphone service, British Airways is taking things a step further. On a transatlantic flight from San Francisco to London, the airline plans to invite 100 innovators to an 11-hour "UnGrounded" hackathon. A number of high-profile founders, CEOs, and venture capitalists will all participate, with the aim of collaborating to create some solutions to global problems.