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Does the business model for sustainable public service media exist? | Hirondelle USA

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In January 2011, the highly acclaimed and independent STAR radio in Liberia closed its doors. Efforts to generate operating revenues locally through advertising, and to strengthen the station’s management and governance through the creation of a local Board of Directors, were too little, too late. Considerable investment over the years in journalism training and editorial support meant that STAR was breaking important stories, and was viewed by the Liberian population as a credible, independent source of information. But a fledgling commercial department was left understaffed and unable to tap into the steadily growing advertising market and translate this into revenue for the radio.

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Hirondelle USA is a non-profit organization that supports the peaceful transformation of societies coming out of conflict or undergoing democratic change.


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